Based in Manchester’s Northern Quarter, we create succinct PPC strategies and use data-driven insights to create targeted and scalable campaigns so you get the maximum return on ad spend.
Succinct Strategy + Data Driven Insights = Maximine ROI
Pay Per Click is short for PPC. One of the main benefits of PPC is that it is the quickest way of driving traffic and increasing your conversions. Unlike SEO, where it takes effort and time to generate meaningful traffic, PPC can get you results immediately. Our PPC experts use data-driven techniques to create targeted and scalable campaigns so that you get the maximum return on ad spend (ROAS). We will continuously monitor your ads and optimise each campaign to increase the ROI.
1. 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link.
2. Adverts placed on the Google Display Network reach up to 90% of internet users.
3. 45% of small businesses invest in pay-per-click (PPC) advertising.
4.Text ads are the most popular, with 49% of users clicking them.
1. Research, Planning, Setup
This is the most essential step. We are all ears, and we want to find out more about your product and service. We research extensively to understand your business. We also look at your competitors' campaigns and who they are targeting. Then we do the keyword research, studying hundreds of keywords to inform your campaigns.
2. Campaign Creations & Ad Groups
Getting the structure right is an important step. Organising your campaigns and ad group logically helps to monitor the success of your ads. Setting up multiple ad groups within each campaign helps monitor keyword performance.
Now comes the creative part, writing the ad copy. We capture your audience's attention by writing attention-grabbing headlines. The copy needs to entice the customer to click through, and the landing page effective with a clear call to action.
4. Go Live, Optimisation & Reporting
Now we can set the ads live. We will make sure the campaign is maximising your budget. After a few weeks, we will start to see the data from each ad. We will then to analyse the data, and optimise each campaign. We will look at essential metrics such as CTRs and impression share and ensure the ads are getting the most ROI. At the end of each month, we will send you a report with the results.
The majority of the world's searches are with Google. This presents a huge opportunity to advertise your business to millions of people. We keep up to date with the latest PPC development, so we can apply them to your campaigns to maximize your ad spends.
Microsoft Ads, formerly Bing Ads, is growing which has around 30% of the total search engine share. Clicks have a typically lower CPC and usually have lower competition due to Google being the go-to platform for PPC. So, Microsoft Ads still presents a fantastic opportunity to get in front of your audience.
Remarketing allows you to get in front of customers who are already interested in your products or services. So whether a customer visited a services page or added a product to the cart but didn't checkout, we can encourage the customers to come back to the site.
Google Shopping is a great channel to promote products that are your e-commerce store. Customers can browse through your products using Google Shopping. This provides greater visibility so customers can buy your products on Google.
1. Control your budget
2. Measure performance
3. Only pay per click
4. Increase website traffic & conversions
5. Creates brand awareness
6. High reach
Importance of PPC
Not only is PPC an effective tool to increase traffic to your website quickly, but it also gives you total control to manage your budget & much more. Paid Search is trackable, so you monitor campaigns with pinpoint accuracy in real-time. So you can make changes quickly, which could have an immediate impact on your ads for success.
WE'RE JUST A CLICK AWAY
Looking for a conventional or unconventional creative agency that can cultivate and craft beautiful design and deliver digital campaigns that cut through and connect?
DIGITAL SUCCESS STORIES
Just a few of the our award-winning brand success stories over the past 20 years.
GET IN TOUCH
Please call our studio and speak to a member of our team on +44 (0) 161 228 6489 or click the 'get in touch' button, fill in the contact form, and we'll call you back to discuss your future vision and explain how our 'Working Smarter' process can help you achieve greater success in future.GET IN TOUCH
YOU SAY IT BEST…
“The Pixel8 team have become a fundamental part of the External Relations team at CHS. They take the time to really understand all our projects, our school and the wider sector, plus they ask the right questions, help us shape the right strategy and respond to any brief with well thought through creative solutions. They push us constantly to try new approaches and genuinely seem to care about our work. I couldn’t recommend the team at Pixel8 highly enough.”
Frances Kennedy - Director of Development and External Relations, Cheadle Hulme School