It’s easy to become overwhelmed by the exponential rise of technology within marketing. Increasingly so, Marketing Managers are expected to deliver campaigns responsively executed across multiple platforms. With 58% of in-house Marketing Managers expecting to work with fewer agencies in five years, the traditional client-agency model has been shaken by an expectation from customers - that an instant response is there.
As we head into the third month of 2017, it’s clear that development and innovation in marketing, branding and web development has no intention of slowing down.Whether it’s unveiling the latest ad trends, or launching one of the most extensive online logo archives ever created, the sector is thriving, and there’s lots to be learnt for enthusiasts that want to keep ahead of the game.
If there’s one thing that 2017 has taught the world so far, it’s that girl power isn’t dead.This week, the fight for equality continues as International Women’s Day kicks off around the globe. The day will highlight the range of economic, political and social achievements made by women, as well as opening up the discussion on how we can forge a more inclusive world for the next generation.The campaign theme for this year is #BeBoldForChange.
In the twenty-first century world, marketing campaigns are constantly drip fed to consumers. Whether it’s via a billboard on the way to work, or on a big cinema screen before a film starts, brands are pushing millions into creating adverts that stand out in the mind of their target audience.
In the continually developing world of social media, good social media etiquette is something expected by brands worldwide from their followers. With every GIF, post and share, people are watching your brand with close eyes and your followers will notice if something doesn’t quite appear right in your posts. But don’t let that scare you! We’ve compiled a 5-step checklist to help you nail your social media etiquette.
The last week of February has been intriguing for marketing, branding and design experts.From the rise of voice activation to how VR and graphic design are helping to solve crimes - this is one weekly trends blog that you won’t want to miss.
In the twenty-first century world, marketing campaigns are constantly drip fed to consumers. Whether it’s via a billboard on the way to...
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