0161 228 6489
Home | Blog | Contact UsWebsites with Content
|
CMS Database Driven Website Designs and Blogs by Pixel8 in Manchester
The ability to manage website content using an online database driven content management system is increasingly important, and for some website owners it is a crucial feature. Content management systems (CMS) allow non-technical people to be able to edit the content of their websites without having to rely on the design agency who developed the website in the first place to maintain it. This also allows the number of potential people with the ability to edit the website content to increase, spreading the workload and making it easier to keep the content up to date and relevant.
Website Design with CMS
www.manchestersportandleisure.org Manchester Sport and Leisure Trust required an extensive online browser-based content management system to update the vast amount of website content including venues, an events calendar and a banner advertisement system with click-through statistics. |
Offline Content Management
Manchester United Merchandising required a new online brand guide which they could edit themselves and control access to files such as players signatures. The content management system of choice was Adobe Contribute which integrates with our development environment. |
Website Design with CMSKnowsley SK required a simple content management system to edit on-page content and upload PDF documents linked to and from particular product pages. Adobe Contribute was chosen because of its simplicity and Wordpress was used for their news archive. |
Database driven online content management systems and blogging for SEO
The content management system works with any modern web browser allowing website content managers, editors and publishers to be able to work anywhere there is a computer (or even a mobile phone!) with an internet connection and update content, promote new services and edit products if the website is an online store. Content can also be syndicated as an RSS feed so it also makes people / customers to be informed of any changes to website content automatically.
Online content management systems eliminate the following website problems:
- Delays in updating or adding website content
- Restricting content management to the original website design agency
- Website content which is out of date
- Technical people only being able to manage content
- Website content only being editable from a single location
- Website maintenance cost
Content management systems have the advantage that there are no bottlenecks when you have only a few people (or even just one person) responsible for website content being fed updates from numerous sources. It allows for multiple authors in multiple locations to edit content without having to rely on a third party to make the changes allowing you to get content published faster. Also because all the content is held in a database, it is instantly searchable and can be reused in many places on the website or formatted for any device (iPhone specific design layouts for example).
Website content can be scheduled to appear at any given date or time and removed after being live for a certain amount of time. This allows seasonal promotions or content to be added in bulk and then forgotten about giving you peace of mind that a third party will not forget to remove content which is clearly out of date.
Some content management systems have various features or modules which increase functionality without increasing complexity of content management. One feature, for example, is the ability to add banner advertisements which can give the author detailed statistics on the number of clicks for example, measuring the effectiveness of the advertisement compared with other advertisements on the website.
A personal form of content management system - blogs and why you need one
The simplest form of a content management system is the addition of a blog to your website. Maybe your website is not going to change very often, or the changes are graphical which requires liaising with a web design agency to make the changes. Fresh relevant content, however, is important for search engine optimisation (SEO) and a website's search engine rankings will benefit from its blog content.
A blog provides your company with an online "voice". It’s another way of communicating with your customers (potentially on a more personal level) and allows you to gain feedback in the form of comments to your blog posts which may give you valuable advice.
Blogs are very good for SEO because search engines love new to find new textual content. Regularly updating your blog with the keywords you are targeting improves your websites search engine rankings. By placing links in your blog posts to related pages on your website, you make it easy for people and for search engines to find information about your products and services.
The web design team at Pixel8 designs and develops blogs. Our online marketing team provides blogging consulting services for companies that want to learn about blogging for business.
The blog systems that we design are very easy to use, but knowing “what to say” and “how to say it” requires expertise, time and planning. Call us for more information or visit our blog.