What is ecommerce website design?
In the same way that a shop needs to incorporate all elements of marketing material within its brand, from point-of-sale to the shop sign, for an online shop to be successful, every element needs to be incorporated within the brand’s design. Every element needs to be considered, from the layout through to the way that colour and space is used to convey the key messages. Ecommerce branding considers logo design, colour palette, fonts and image style, together with the elements that can make a huge difference such as a suite of icons, banner styles and email marketing templates.
Why do I need to consider ecommerce website design?
In an extremely competitive marketplace, the only differentiator is often branding. We have seconds to grab the recipient's attention before they’re off to a competitor's website. And it’s not just about redesigning a home page. The whole site needs to flow with the same message. Website branding really is the difference between 'me too' and 'stand out from the crowd'.
We need to increase the number of visitors that become customers. And then increase their spend and frequency of visit. Refreshing a brand to speak to its target customer really helps to drive customer satisfaction and loyalty.
How can pixel8 help me design an
By applying our branding techniques and methodologies, we’ll refresh your brand, resulting in a web presence that’s a cut above the competition. From competitor research to your future vision, we’ll consider it all, creating a clear view of where the brand is now and where it needs to be in the future. We’ll then create overarching design principles, incorporating the logo, colour palette and, where relevant, image style. With our digital hat on, we’ll break down all elements of the website and create a refreshed version to demonstrate the possibilities. We can develop websites, but we are equally as happy working with your in-house or external development agency to deliver the final product.
And we don’t just stop there. We’ll refresh all collateral from email marketing templates, through to packaging, ensuring that the brand shouts from every roof top possible.