Once Upon a Smile web design
What did we do?
Once Upon a Smile is a charity that was created to help bereaved children and parents to find support. We’re not sure there could possibly be a better motive for raising money and so we were more than happy to create the online gateway for the provision of this help.
The basis of Once Upon a Smile is one of kindness, friendliness and empathy and the web design had to reiterate this notion of warmth and welcoming. We created a bear mascot called ‘Sidley’ that we introduced to help develop a bond with children, we introduced Sidley across the website in various forms to portray a fun and cuddly brand.
The logo is a curved, ‘young’ typeface that blends beautifully with the colour palette and font used throughout the website. The design is gentle and straightforward, plus it is intuitive and welcoming with all the information that anyone might need about the charity easy to find and understand.
What did we achieve?
We achieved an on brand, instantly recognisable website that communicates the entire premise of Once Upon a Smile in a memorable and exciting way. We started this project with the illustration of Sidley, which fed a soft and approachable theme throughout all of the subsequent work. The nature of Sidley’s appearance encouraged a cartoon theme and format that we applied throughout the website in order to appeal to children.
We brought the ideas of the guys at Once Upon a Smile to life, giving the charity a presence and opportunity to promote their work. The premise of Once Upon a Smile is one of bringing a glimmer of light into people’s lives, we really believe in the team there and the brilliant things that they achieve for some of the most in need people in our community.mWe couldn’t wish them more luck for their future if we tried!