Hotel Indigo website design
What did we do?
We worked together with Hotel Indigo to create a web presence that captured the essence of the Hotel Indigo brand. Global, yet local, the brand is all about a specific style and our initial source of inspiration for the website was the photography we had collated. Imagery is always central to the success and impact of any website design. Alongside a stunning range of photography we delivered the perfect colour palette and style that are now synonymous with the Hotel Indigo brand. We also created a new ‘Explore My Neighbourhood’ micro site through which we provided each visitor with a real taste for the brand and its core principles.
The idea of 'exploring the neighbourhood' that each Hotel Indigo is situated in is one of the key elements of the Hotel Indigo brand. Our challenge was to capture this brand aspiration within a website and to further cement a global boutique brand that exudes the local culture in which each of the Hotel Indigo's are located.
What did we achieve?
We created a web presence that is immediately recognisable as part of the Hotel Indigo brand. It clearly illustrates all of the over-arching principles of the brand. Visitors are able to explore the local areas and learn a little more about their potential destination. This gives a real taste of the brand and the great locations where Hotel Indigo's are situated.
Our ability to provide a unique web design solution to a leading IHG hotel brand, is what makes the Hotel Indigo brand and website so unique.
We continually strive to deliver a consistent brand style across all digital channels, whilst challenging the way a boutique chain of hotels should be doing things online. After all, we all like to experience something different online and we certainly think that we delivered a very unique hotel web experience. Our challenge was to deliver a website that worked within the IHG Hotel Indigo brand guidelines. From a creative perspective we focussed on serving up content in a clear, bold and striking manner, but with enough discovery to leave you wanting more and hopefully leaving the user with a pleasant and unique web experience.