Bargain Crazy website design
What did we do?
Bargain Crazy wanted a complete brand refresh and inevitably this included a review of their online proposition. The bottom-line of which is usually (and in this case definitely) a brand’s website.
The website had to reflect the proposition, it had to illustrate top brands at low prices in a clean, stylish and contemporary way.
We designed a new website, we selected a new colour palette, fonts and a particular tone of voice (which is an often overlooked vital element). We combined all of the elements of the brand refresh, including the new strapline and brilliant new logo and we built a fresh, new online home for them to live in.
What did we achieve?
The Bargain Crazy website is a focal point. It’s one of the main points of contact that customers have with the brand. As a whole it now communicates the company identity and stands out in an extremely competitive marketplace. The website is hip without being intimidating and its individual design elements come together to portray exactly what the brand does. It’s in keeping with the brands that it sells, it sits alongside them, complementing them.
It’s straightforward, clean and effective and even incorporates a hint of a link to its parent company (Littlewoods) via the ‘big brands little prices’ strapline. The website perfectly illustrates the brand identity and breathes new life into the offering. We achieved a place where customers can connect with the brand and be presented with a memorable image, improving its positive perception.
Image is vital and the Bargain Crazy website is now a vital cog in a well-oiled brand machine.