RRG social media
What did we do?
First stop when launching the RRG social media accounts was to develop brand guidelines for each manufacturer group of dealerships in the group. These took into account the group brand and the individual manufacturers, so that anyone creating content had clear social media parameters to work within. We then set up individual pages for each dealership, including design and development of bespoke applications for each dealership sharing the key information.
RRG then brought the social media stakeholders together for an initial training session, outlining the benefits of social media, why RRG were doing it and what the key objectives were. This session equipped the individual dealerships in the group to engage with social media and start proactively using it. Monthly consultancy sessions then started, giving the group feedback, suggesting campaign ideas and facilitating manufacturer and dealership campaigns.
As well as day to day support, we also created a number of social media campaigns and competitions and designed and developed supporting applications for these, which included share functionality and tracking.
What did we achieve?
With our ongoing support RRG have delivered the strategy we developed, improving engagement with the dealerships, humanising the brand and making the car buying process less daunting.
Through ongoing feedback and encouragement, RRG now have a team of confident social media content creators, who are representing their dealership and the group positively.
In addition to this, embracing social media has allowed the dealerships and group to improve links with their local communities, promote the After Sales offering more effectively to targeted user, and has increased attendance at dealership events.
Plus, several dealerships have surpassed our expectations and sold vehicles directly via their social media activity, delivering clear ROI.
The group now have a collective of engaged and relevant facebook fans and twitter followers to interact with.