Crowne Plaza social media
What did we do?
Our branding team had been working on an international brand refresh of the world famous Crowne Plaza Hotels, the reigns were then passed to the pixel8 social media team to development and deploy their Facebook presence. In just 4 days our social media team launched Crowne Plaza Facebook globally, with 43 elements. These included a complete directory including each of the 288 hotels, all the Crowne Plaza brand marketing campaigns and information regarding promotions and priority club awards. There were photo albums, brand news and we created charity campaigns that are the jewel in the Crowne Plaza digital marketing crown (ahem). Our work on the Crowne Plaza Facebook presence exemplifies perfectly our international credentials in producing engaging, inventive and successful social media content for a global brand.
What did we achieve?
We achieved a social media presence that snowballed into a multi - platform marketing success story. On behalf of Crowne Plaza we made the front page of USA Today (which was a first for the brand), we embraced 10,000+ new Facebook fans, we achieved television and news media coverage and a huge increase in brand awareness in general, not just via social media.
We created and implemented campaigns that included ‘Room Nights For The Brave’, a military outreach initiative in support of the PGA Tour whereby Crowne
Plaza donated one freem room to for every Eagle made a t 8 PGA Tour tournaments in the US, $1 was also donated for every new ‘like’ on Facebook. We achieved the following:
- 8,000 new Facebook fans
- 100’s of pledges to stay at Crowne Plaza for supporting U.S military and their families
- 700 free rooms donated to charity
- Charity donation on behalf of Facebook fans
- Admiration in the press and online media
The ‘Marry Me’ campaign whereby 500 couples entered a competition via social media to win a dream wedding at Crowne Plaza in Times Square, NYC. Facebook fans voted for their favourite couple every day. The winners and their friends and families posted over 300 positive comments about the wedding, hotel and brand. This campaign also achieved:
- 10,000 new Facebook fans
- TV and news media coverage
- Increased brand awareness
We won awards for our work, which of course we are hugely proud of, but just as importantly, we garnered a massive amount of positive sentiment and interaction with Crowne Plaza customers – which we find equally as satisfying.
A job truly well done!