Radisson online marketing
What did we do?
Radisson Hotels run online promotions across all of the hotels in the group throughout the year. They approached us having become aware of our experience and credibility working in the hotel sector in the USA. They wanted our ongoing help with the creation and delivery of all of their online marketing collateral. We’ve provided artwork for numerous campaigns and offers, for example ‘Bed & Breakfast for Four’, ‘Girls Weekend Shopping Getaway’, Mothers Day, Valentine’s Day and promotion for attractions local to specific hotels.
Radisson held an event for gamers and developers to attend to promote a new Radisson Hotel Game called ‘Hackathon’. Alongside the online Hackathon marketing, we also designed a mobile app, the icon, T-Shirts, USB sticks, bags and mugs. In essence we act as part of the Radisson internal team, we’re reactive to any of their requirements at anytime of day providing artwork support and solutions whenever we’re called upon.
What did we achieve?
We have achieved a relationship with Radisson that is uniquely Pixel8. Because we work so closely with their team we are in continual and full understanding of the brand and all of its component parts. We understand the logo, its size and every bit of the Radisson image style. We’re a bit like the Radisson ‘Brand Police’ in that we create artwork, amend campaign collateral, trouble shoot and make sure everything is in order and very definitely on brand.
Our transatlantic relationship is proof that location and time difference are no longer a hindrance, our clients really can be anywhere in the world and our state of the art telecommunications system can accommodate them.
Our relationship with Radisson is continuing and developing into a beautiful example of international working practice that runs without a hitch.