Woodhouse email marketing
What did we do?
Tasked with designing, writing, sourcing brand imagery and creating quirky graphic icons for the brand’s email marketing programme, our guy's used this as the perfect springboard to represent everything that would be the new Woodhouse brand.
We were tasked with delivering five emails per week, ranging from new products, latest trends to loyalty scheme and sales offers. We knew we needed to build an email template with the flexiblity to allow us to create a large number of layout options that enabled us to keep the brand fresh and cool. The email templates became a stylish playground for us to have fun with, allowing our creatives to introduce the new tone of voice, wooden textures, icons and colour palette into the overall email templates.
However, we didn't stop there, we created a brilliant sub brand for the Woodhouse loyalty scheme, which we named ‘Deer Sir’. Introducing the Stag silhouette concept and a stylish typeface allowed the brand to be modern and punchy on loyalty benefits.
What did we achieve?
With our twelve month schedule carefully planned, our creatives got clicking and started building the five email templates per week. The first challenge was to maintain the natural, crafted feel of the email content, allowing the product imagery and brand to naturally evolve over the next 12 months. We certainly gave this our best shot, and it's a real testament to our digital and creative teams, that we we're able to continually deliver unique creative every week whilst keeping the content inspiring and the customer engaged email, after email!
With a dramatic increase in email click-throughs and cross sell within the first few months, what was often seen as a bombardment of unnecessary emails is now being accepted as a welcome addition to everyone's inbox. The Woodhouse customer now enjoys the engaging content, a fresh new brand and looks forward to receiving their next Woodhouse email.
Now that's what we call a real result!