MSLT email marketing
What did we do?
We design, develop and build all of MSLT’s email marketing campaigns. The Christmas campaign, for example, combines unique illustration with traditional seasonal imagery. We always give a little Pixel8 twist to every email that we create. Other emails throughout the year are created to go hand in hand in partnership with further marketing campaigns.
The most recent campaign was delivered to subscribers that have shown interest via the website in particular offers, promotions, services or they are looking for particular sporting activities in key locations across Manchester.
We track the statistics that relate to the email recipients, this means that we provide MSLT with comprehensive data and reports according to the number of recipients that have opened the email, which links they may have clicked on and if they have forwarded on the message. We collect any relevant data so MSLT know exactly how effective the emails we develop actually are. We’re always more than happy to prove exactly how good we are, especially when it come to showing our digital skill off.
What did we achieve?
The main objective of all email marketing campaigns is to raise awareness of the brand. In this case this awareness can relate to specific promotions or marketing campaigns across any of the 19 sites that MSLT manage. We work together with the team to get the message out via email that world-class sports equipment and resources are available for anyone and everyone in Manchester and its localities.
The opportunity is there for everyone to train using the same brilliant facilities as Sale Sharks rugby club or on the same track that Usain Bolt turned to dust during his recent visit to Manchester. We at Pixel8 are Mancunians and we’re proud of our city, we love working with MSLT, who are providing world class sporting venues to grassroot and elite athletes.
The message (strapline courtesy of Pixel8) of all the email marketing that we provide is that 'From Grassroots to Greatness' MSLT is there for the all of the people of Manchester.
What did our client say?
Everyone at Pixel8, played an integral part during the early development stages of our identity, providing invaluable support, knowledge and a professional attitude at every step of the way, responding to challenges in a transparent manner, on time, on brief and in budget.
Shaun Brennan,
Commercial Manager, Manchester Sport and Leisure Trust
