The Hideaway email marketing
What did we do?
The Hideaway at Windermere is an exclusive boutique hotel within one of Britain's most idyllic rural locations.
We’d already had the pleasure of working with the Hideaway to create their online presence, which incorporated some beautiful imagery and really reflected the style and ambience of their hotel. With our newly designed website live, they now needed some help to shout about it and make sure everyone knew about their luxurious retreat and their fabulous award winning food.
Email marketing was the obvious choice to help them stay in touch with their loyal guests, share news and communicate special offers. There's nothing more enjoyable for our digital team, than helping a new customer grow their business through great email marketing.
What did we achieve?
We took key elements from their new website, such as the large banners, rich colour scheme, and of course, all that sumptuous imagery, to create a set of email templates that are as engaging as they are functional.
Once we’d designed and built them, we uploaded the templates to our easy-to-use email marketing system. Hotel managers Lisa and Richard can use them any time, simply uploading the images they would like to use (which are automatically resized) and adding the text. The system has a lot in common with Word, so it’s straightforward and easy to master.
Links can be added with the click of a mouse, so they can drive users to specific web pages straight from the email - perfect for bookings and promoting special offers. Clicks through to the website from the email can be tracked and measured, so The Hideaway team can see exactly what works and what doesn’t.
With a busy hotel to run (and all those lovely cakes to bake!) the Hideaway certainly needed a quick, simple and intuitive solution for their email marketing, and that's exactly what they got!
By using our templates in conjunction with our email marketing system, they can proactively manage their relationship with their customers, while still sending out the right image. And because it’s so quick they still have plenty of time for baking – you know where we live, guys!