BBC email marketing
What did we do?
When the BBC wanted an agency that could reach out to other creative agencies, they chose pixel8 to create refreshing and innovative email marketing and social media advertising campaigns.
BBC Motion Gallery is the key to unlocking some of the most stunning and fascinating footage in the world. It's an archive of genuinely incomparable depth, containing a wealth of history, entertainment, location and heritage, as well as some of the most renowned wildlife footage ever seen. Clips are sold worldwide and pixel8 was challenged with targeting creative agencies.
Our team immediately set about coming up with something a little different, something that would cut through all the clutter that we creative agencies receive.
What did we achieve?
We created a superb series of campaigns that focused on images extracted from one of the world largest archive, using beautiful wildlife footage to the most memorable key moments in world history. We then challenged ourselves to deliver some innovative creative for competitions centred around clips of the film footage, and our guys certainly delivered.
All of our campaigns we're created to increase and drive awareness of the availability of the content by engaging potential customers in a way that hadn't been considered before. We think we did a pretty good job and the client certainly seems to agree. Well done guys!
What did the client say?
“Our campaign with Pixel8 is the first time we are using social media as a platform to increase our profile and deliver our content to an audience within the advertising community. We feel this has been achieved with this interactive approach.”
Director of BBC Motion Gallery