Metronet (UK) creative concepts
What did we do?
Following our pitch and subsequent mighty win of Metronet UK's most recent campaign, we began our usual strategy of researching the brand, learning about their ambitions, their competitors and their objectives. Nothing new there, that’s what we always do. We fully understood that any business that employs the services of Metronet UK, as the UK’S most advanced hybrid wired and wireless internet service provider, will achieve greater results. We realised Metronet UK's objective of publicising their superfast, advanced offering and that they can improve any business.
We understood that working together with Metronet UK gives businesses an advantage, as does a fast and absolutely reliable connectivity to the internet. Our team of brilliant creatives sat and produced idea after idea, finally settling on a concept of two things working perfectly in unison. But how should this be portrayed? That was our challenge and, much to Metronet UK's pleasure, we rose to it happily.
What did we achieve?
We devised the ‘we work better, connected’ concept. The copy itself was carefully considered, the utilisation of the word ‘we’ evokes a feeling of togetherness and understanding - ‘we’ are all in this together. ‘We’ all need to be connected to the internet quickly, efficiently and reliably.
We achieved a creative concept and campaign that illustrated things that complement each other and appeals to just about everyone. Tea and biscuits, strawberries and cream, The Two Ronnies. These are things that encourage a feeling of recognition and comfort amongst the public. When things work well together, we are inclined to trust them, we are confident that we are going to enjoy a positive experience.
Conjuring up effective creative concepts is the bread and butter of the pixel8 creative team. We have decades of experience that our client list attests to. We succeed every time and our work with Metronet UK is set to continue. We look forward to working together on lots more equally successful campaigns.