Woodhouse logo refresh
What did we do?
At first glance, we actually quite liked the Woodhouse logotype, which is a good thing because we weren’t allowed to change it. However, we did make a strong case for making some minor spacing and alignment adjustments, altering the proportions of the logo in relation to other creative elements and making the important change of the colour from the harsh black to a rich, warm shade of brown.
As we learned more about the Woodhouse brand, we began to understand the value of its heritage. Not only does heritage authenticate a term of service and stability for a brand it also helps to provide a feel for the brand’s roots. Born in 1975, Woodhouse Notting Hill was one of the first men’s fashion outlets to import high-end fashion pieces from international labels, such as Hugo Boss and Giorgio Armani. This story had been forgotten over the years and certainly wasn’t reflected in the branding so we thought that adding a subtle nod to their history alongside their logotype was an important move.
What did we achieve?
Sometimes its just a small adjustment that can make a huge difference, and it’s these differences that matter to both the Woodhouse family and their customers. When compared side-by-side, old against new, the refreshed Woodhouse logo just looks right. The colour and spacing are much easier on the eye, adding a warmth and quality to the identity that it previously lacked.
Introducing the Est 1975 beneath the logotype has given the brand identity more confidence and a reason to believe in it. The identity now has a much stronger presence across all touch points. It looks more purposeful and not just tucked away in the corner like an uncool relative.
Refreshing a brand identity can often be a sticky subject for most brands with a level of fear that often prevents progress. With Woodhouse, the teamwork and shared love of the brand really shine through, something we find essential for any brand to succeed and evolve.