Novus logo design
What did we do?
Novus (or Seddon as they were known when they approached us) needed a new logo to support and complement their new brand. It’s crucial to get a logo absolutely spot on, to produce something that represents what a business truly is and sits perfectly on all pieces of collateral, everything from business cards to van livery. We needed to create a logo for Novus that had instant impact and reflected not only the new brand name, but also the recent evolution of the brand.
The logo had to support and embody change, the shift in new ideas that Novus were introducing with the new brand. Hence, the Novus butterfly was born, to perfectly represent new beginnings and the progression of the business. We were conscious that a butterfly doesn’t necessarily sit within the property industry so we created an icon that appears structured and solid, to better illustrate the sector. We considered vivid pinks, inviting purples and a whole host of striking colours, deciding eventually on a creative and inspiring orange. However, we didn’t want a single colour to do all the work so we included a graphite grey and a pale silver grey to add stability and flexibility to the logo and to allow the orange to be the twist of creativity.
What did we achieve?
We achieved a simple, recognisable and striking logo that is appropriate to the brands past achievements and also the new brand moving forward. Across all key touch points and brand channels (online and offline) it works beautifully in full and single colour. The new logo has been bought into by the whole business and we’re proud that is was developed via the inclusion of all stakeholders.
We provided a selection of logo designs. Some incorporated a simple type of graphic, whereas others were bold executions of generic shapes that reflected the heritage of the business and some were more abstract shapes that offered the possibility of really putting the business out there as a directional force in the sector. Ultimately the Novus butterfly prevailed to carry the business forward.