Accident Compensation logo design
What did we do?
Accident Compensation provide free legal advice to people seeking compensation following an accident. They work on behalf of their clients to ensure that if they have been injured in an accident that wasn’t their fault, they receive a level of compensation that properly reflects the impact their injuries have had on their life. Their extensive legal experience means that whatever the circumstances of an accident, their solicitors can provide the expert advice and assistance needed to make a successful claim. They have one of the highest success rates in the country for accident compensation and every year they recover millions of pounds for their clients.
Accident Compensation approached us for help in redeveloping their brand. One of their key creative objectives was to ensure that their knowledge, experience and caring side of their business came across strongly. We began by looking at the logo options and decided to take an illustrative approach to solve this brief, due to our ability to be able to capture all of these requirements through simple illustration.
What did we achieve?
The route we presented to the client comprised two illustrated hands, one slightly bigger than the other, with the bigger hand representing Accident Compensation. We felt that this approach captured and emphasised the caring, helpful nature of the brand, whilst also implying that Accident Compensation are always there to catch you when you fall and help you through the difficult times.
The smaller hand represents the claimant or customer, reaching out for help, or having someone there to guide them. The whole concept complemented their strapline ' You're in safe hands with our personal injury solicitors' and clearly showed the caring side they wanted to portray.
The font we chose for the logo was elegant and modern, and we opted for a simple two colour palette. The lime yellow injected vibrancy into the brand, while the deep turquoise gave the suggestion of authority and added a serious element to balance it out.
We think our digital and creative hands certainly helped achieve something very special for these guys!