MSLT Print & Marketing Collateral | Graphic Design | Pixel8
Get in touch
Pixel8

You are here

MSLT artwork & collateral

What did we do?

Not all organisations require marketing collateral, but most do in one way or another. MSLT is a company with multiple sites that has an obligation to reach out to all members of the community. Something we wholeheartedly agree with and really wanted to get involved in. We genuinely wanted to help reach all the good people of Manchester to encourage a city full of healthy, happy people!

We provided MSLT with marketing collateral to support all of their products and services.

Effective artwork design for marketing material was essential for MSLT. Flyers, posters, leaflets and postcards are commonplace but that doesn't mean that they have to be disposable. Quality design with inventive strap lines continue to be effective. So we conceived and created the whole lot, all the collateral you can imagine - all appropriate to each individual centre.

We devised strap lines for every campaign (there were 20 in total) and created colour palettes, illustrations and fonts and then applied them across a range of leaflets, posters, A5 postcards, outdoor banners, timetables, membership cards, key rings - all the collateral you can imagine!

What did we achieve?

The purpose of each campaign was to increase gym membership and awareness of the Manchester Sport and Leisure Trust amongst each target market. We created campaigns that really worked with measurable results in the success of the promotion. Each campaign had at least four components that required concepts, design and print. Each and every one of these provided strong, effective messages in all forms of print.

With each campaign we achieved tangible success amongst each target market, often the required collateral was specific to a particular centre or location. For example 'Tighten Your Assets' was designed to appeal to students during Freshers Week in areas heavily populated with students. We provided MSLT with artwork and collateral that quickly informed the public of the specific offering, illustrating the benefits and ultimately driving customers to action.

From Grassroots to Greatness! BOOM!

 

our blog...

Key Take-Outs From The Annual Hotel Conference 2017
Opinion
Having both attended and participated in panel discussions at the AHC over the past five years, it’s great to be able to draw conclusions...
Happy World Emoji Day from Pixel8! Discover the Pixels' favourite emojis...
social media
In the world of emojis, anything is possible. You can take on any form; from a hapless crying face to a monkey covering his eyes in utter...
Luke's First 2 Weeks At Pixel8
We're always looking to expand the Pixel8 team with epic talent, and we're lucky enough to have a brand new digital marketing executive...
How To Create An Ingenious Logo - The Novus Case Study
Case Studies
We adore a great logo simply because they do so much for a brand. They attract customers, help to tell a brand story, and they also allow...

get in touch...

If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.