MSLT artwork & collateral
What did we do?
Not all organisations require marketing collateral, but most do in one way or another. MSLT is a company with multiple sites that has an obligation to reach out to all members of the community. Something we wholeheartedly agree with and really wanted to get involved in. We genuinely wanted to help reach all the good people of Manchester to encourage a city full of healthy, happy people!
We provided MSLT with marketing collateral to support all of their products and services.
Effective artwork design for marketing material was essential for MSLT. Flyers, posters, leaflets and postcards are commonplace but that doesn't mean that they have to be disposable. Quality design with inventive strap lines continue to be effective. So we conceived and created the whole lot, all the collateral you can imagine - all appropriate to each individual centre.
We devised strap lines for every campaign (there were 20 in total) and created colour palettes, illustrations and fonts and then applied them across a range of leaflets, posters, A5 postcards, outdoor banners, timetables, membership cards, key rings - all the collateral you can imagine!
What did we achieve?
The purpose of each campaign was to increase gym membership and awareness of the Manchester Sport and Leisure Trust amongst each target market. We created campaigns that really worked with measurable results in the success of the promotion. Each campaign had at least four components that required concepts, design and print. Each and every one of these provided strong, effective messages in all forms of print.
With each campaign we achieved tangible success amongst each target market, often the required collateral was specific to a particular centre or location. For example 'Tighten Your Assets' was designed to appeal to students during Freshers Week in areas heavily populated with students. We provided MSLT with artwork and collateral that quickly informed the public of the specific offering, illustrating the benefits and ultimately driving customers to action.
From Grassroots to Greatness! BOOM!