ENW annual reports
What did we do?
Electricity North West (ENW) are obliged to produce an exhaustive Annual Report detailing all of their activity over the previous year. An Annual Report is a vital indicator of the success of any business and include statements from company Chief Executives and the Chairperson, they are used to inform any interested parties of performance. ENW provided us with their desired written content in a Word document and we then proceeded to administer some Pixel8 magic. We used the brand style that we had designed for them prior and incorporated their colour palette, fonts, characterisation and a hint of their mascot Edison. We didn’t use the mascot frivolously as the Annual Report is a factual document that requires a degree of formality. We rolled out the Electricity North West brand style beautifully across an extremely important document in a professional, creative and appropriate manner.
What did we achieve?
We achieved an inviting high-end publication with an interesting aesthetic. In less than two weeks from inception ENW had a document with 104 pages sitting on their desk, with each and every page designed beautifully to reflect the brand.
Annual Reports are a formal, legal document and they have to be accurate, so there is absolutely no room for error. At the same time as providing a clear, concise and informative document that is easy to understand we gave ENW a tactile report that is a specific weight and paper type that is lovely to touch. We incorporated touches of the Electricity North West ‘pop up world’ that appears on other elements of ENW collateral to keep the report consistent with the rest of the brand. We were entrusted to design and produce a hugely important document, but we did more than that, we provided an official report that looks fantastic, is on-brand and boasts an additional flourish of Pixel8 creativity.