3i brochures and isight magazine
What did we do?
Our relationship with 3i began when we were approached to re-design the monthly internal magazine. The magazine is a communication tool featuring news relevant to employees worldwide and is distributed in 13 countries. 3i knew that we were the people to give the magazine a big old breath of fresh air. Because we couldn’t start from scratch we had to be super inventive with the creative we provided, so we delivered a collection of unique icons using the brand colour palette, and for each sector we created a unified look with a quirky, interesting appeal.
Our friends at 3i often required some quick turn around literature and brochures, and lots of them! It was then up to our creative teams to deliver some fantastic design solutions that easily differentiated all of the sectors whilst at the same time staying true to the brand guidelines, which is what we do best.
What did we achieve?
3i needed a fresh approach, and by utilising photography and colour to differentiate the various sectors we provided effective, creative communication solutions. Corporate doesn't have to mean dull; in fact, one of our key challenges was to lift the 3i brand and to create a compelling read. We designed various small brochures that were delivered weekly to illustrate the new investment projects and a brief introduction to each person involved in new ventures. We created a range of luxury invitations that were sent to extremely high-profile guests for events at locations such as Kensington Palace.
There were lots of different elements involved and we successfully provided a range of publications that captured the essence of 3i. From their involvement with everything from environment to pharmaceuticals, we gave each sector a distinct colour together with imagery all of its own. Pushing the message through imagery proved to be far more powerful than using words alone.
3i were so pleased that with our work that they have retained the style that we created across all their collateral, the Pixel8 creations continue to be rolled out worldwide!