Warner Estate marketing collateral
What did we do?
We produced every piece of marketing collateral for each of the five shopping centres. When we say ‘produced’ we mean conceived, designed and printed every piece for every agreed campaign. Each one of the campaigns was designed to target a different customer group. For example, children through the ‘Little Rascals’ membership club campaign or students through the ‘Freshers Week’ campaign.
Then there was the collateral for all of the other key diary dates such as Easter, Christmas, Valentine’s Day and Mother’s Day. Our work for these included collateral campaigns as diverse as ‘Elfis’ at Christmas including a ‘Find Elfis’ treasure hunt (a character we created for children, a mixture of an Elf and Elvis), to Autumn Fashion featuring live catwalk shows, all appearing at each of the 5 shopping centres, organised and managed by us.
What did they achieve?
We created over 1,000 different pieces of marketing collateral for a diverse range of campaigns achieving an estimated advertising value so far of well over £70,000.
Each piece existed as part of a further marketing campaign. We covered every event that the people of Great Britain celebrate throughout the calendar year. Inevitably, that includes Valentine’s Day, Christmas, Bonfire Night, Halloween, Mothers Day and every other annual occasion you could possibly think of. Also, we included back to school, Summer holidays, freshers week, seasonal sales and sporting events - basically, any excuse for a celebration!
We provided Warner with collateral that really supported and promoted each of their campaigns. The collateral that we created featured across a diverse range of media such as; train stations, bus stations, newspapers and magazine advertisements, external signage, on floor vinyls, on vouchers, on postcards, on buses, at car parks and the shopping centres websites including social media sites, such as Facebook.
These all worked in conjunction with the campaigns and increased footfall and spend in each of the centres.