MSLT signage design and print
What did we do?
One on-going element of our branding project with MSLT has been the design and print of signs; large and small, indoor and outdoor, we’ve provided the full spectrum (with some Pixel8 ‘specials’ thrown in).
The provision of signs sounds like a simple enough process, but over the years we’ve been working together and considering the 19 sites that MSLT manages, this amounts to a considerable amount of very enjoyable work.
Alongside the traditional poster campaigns we’ve provided various designs for building exteriors across all of the Sport City facilities. We’ve designed and printed enormous wall displays with perspex pockets, frosted window vinyls, posters for ‘A’ boards to advertise the café facilities and outdoor PVC banners.
Every sign that anyone has the pleasure of connecting with at any of the MSLT locations, we are proudly responsible for. There’s a horrible, cheap line in there somewhere about letting us ‘point you in the right direction’. But luckily for you, we’ll leave that for now.
What did we achieve?
Put simply, the imagery that we create for MSLT needs to stand out and capture the attention and imagination of the target market. All of the signs that we have designed and produced over the course of our relationship with MSLT have been a significant promotional tool. The signage always ties in with all of the corresponding MSLT marketing campaigns.
We have communicated the MSLT message in each of the 19 locations to each target market, no matter the size of the space or the specifics of the campaign.
The weather in Manchester can be infamously bad. All too often our city is grey and very wet so all of the artwork always has to withstand the elements and not suffer the consequences of the weather (unlike us!).
We truly love seeing our work decorate our fabulous city.