2ergo brand redevelopment
What did we do?
We’ve been really fortunate to have worked with 2ergo on numerous branding projects. They loved our initial work and returned to the fold having recognised that their brand needed some further development and knowing that we could deliver exactly what was required. 2ergo is renowned for best quality service and style but had reached a point whereby a revision of its brand aesthetic was key to its continuing success.
Because we understand the complexities of colour and how its use is an essential influencing factor when assigning it to a brand, we carried out a study of the 2ergo positioning and colour palette and re-appropriated the colour hierarchy, providing additional accent colours and creative elements to the overall design of all the marketing collateral. We created a package of new designs, using the specific colours that were adopted into the 2ergo brand, reflecting the brands professional and engaging personality.
What did we achieve?
Identifying specific colour groups that work successfully is one of the pivotal elements in defining a brand. Through our research and study we achieved this for 2ergo, helping them to decide on a colour palette that sums up who they are and what they want to achieve. We used these carefully selected colours and combined them with fresh design elements to enhance the entire 2ergo brand. We introduced a secondary colour palette to use as an accent across the signature 2ergo green, these revised colours provided a new dynamic to the brand. We added creative touches to the presentation of the copy and introduced eye-catching illustrations of people to attract the eye.
These revisions rejuvenated the 2ergo brand. Our work at this stage wasn’t a complete rebrand, which we believe can be unnecessary. We’re proud of always being honest with our clients and to have claimed that a brand overhaul was necessary would’ve been tantamount to telling a porky. Instead we made some significant tweaks, which we love doing because the difference these can make is huge. Our work achieved further differentiation between sectors and products and a clearer and more streamlined, stylish brand. The gang there were chuffed to bits with our work and in turn we couldn’t have been happier working alongside them.