ENW C2C direct mail campaign
What did we do?
So what do you do when your client calls and tells you… “We need to engage with a large group of stakeholders, raise awareness of their corporate responsibility agenda, plan how to cut emissions, care for the environment and support their communities. We need to outline what the stakeholders themselves should do in order to invest in sustainable energy and ensure a green future for all. In a way that is easy to digest, visually striking and very easy to understand?”
Well, we did exactly what we do best, we got creative! And it didn’t take us very long to deliver what we would call a ‘C2C Cracker’! Of course it always involves the obligatory strategy meeting and synchronized creative head scratching, but eventually the ‘Capacity to Customers’ campaign was born and we all felt that we had really encapsulated what Electricity North West wanted to say as part of their major energy initiative.
What did we achieve?
We were really excited at the prospect of working on a challenging piece of C2C direct marketing and designing the accompanying dedicated micro-site. Especially as both had to communicate a diverse and complex set of ideas and information to their network of stakeholders. Naturally, we turned to our top creatives for a few extra dynamic brain cells and asked them to conjure up some extra special…
The C2C ‘Capacity to Customers’ concept was born, presented and approved. We then set about creating a bespoke information pack using the pop-up ‘Switched On’ world. This neatly enclosed a short video on a super cool memory stick which was then simply distributed to the large database of stakeholders.
The pop-up branded world provided that extra discovery dimension within the DM piece, whilst the contrasting, clean, simple approach allowed us to clearly define the key challenges and solutions on the page.