2ergo corporate collateral
What did we do?
2ergo provide mobile marketing solutions and they’re very, very good at it. They’re working hard in a cutting edge industry where competition is tough and they need to stand out from the crowd. 2ergo were aware that they needed to display their skill, style and personality immediately, at the first visual point of customer contact.
We carried out our usual research and agreed together that all of 2ergo’s marketing collateral should be bold, bright and strong. We used vivid yellow and green to project a solid, confident style that reflects all of their innovative working practices. We created a new suite of branded collateral that included fact sheets, wall graphics, leaflets, email templates and folders. We established a set of icons, one for each sector and service that 2ergo provide and operate in. We used these consistently throughout all the different elements to help differentiate collateral between the sectors.
We introduced photographs of people into the literature to add an important personal vantage point. These pictures of happy individuals reacting to offers in an appropriate manner combined with the new suite of collateral arouses curiosity in consumers. With a dollop of Pixel8 magic we provided 2ergo with a whole new look.
What did we achieve?
We defined the work that 2ergo does and the skill and forward thinking that is required to achieve it. We captured the essence of their brand by providing a bold, modern and fresh new brand style using colours, font, photography and icon design to give the brand a complete refresh.
We’ve helped 2ergo customers to understand the services on offer and clarify what the company actually does and in what sectors, in a way that reflects their brand aspirations. We streamlined all of the collateral, cutting out everything unnecessary, providing a straightforward, clean suite of marketing tools.
Marketing collateral is still, even in a digital age, so powerful. The high impact material that we created reinforces the 2ergo message to staff and customers, capturing their attention and reinforcing business strengths.
We love our work and 2ergo do too, excellent stuff!