Wayne Rooney official calendar
What did we do?
We were thrilled to be approached by Danilo to design the official Wayne Rooney calendar. Although our office is inhabited by an array of football fans declaring their undying allegiance to various clubs, we ALL enjoy sitting down and watching our very own Wayne Rooney at work. Fortunately, the lucky person who worked on this project is a Manchester United fan so there were no complaints from them whatsoever!
We created a bold typeface with a suitably sharp and tough look and feel that incorporated images of grass as a textured Background. We selected a strong colour palette that is appropriate to both his club and country that wouldn’t offend any of his army of fans. We also considered Wayne’s own style and the image that he himself wanted to project, he was working on a TV show at the time that was based around urban football and our calendar complemented this.
What did we achieve?
We won the contract off the back of working for 10 years with Manchester United, designing the official club calendars. We understand how the image licensing process works, how the imagery of sports stars as high profile as Wayne Rooney can and can’t be used. Also, how all the design collateral relating to MUFC (logo, mascot, etc) can be applied to commercial ventures.
We had built up a trusted relationship with Danilo, who as a result of which had developed confidence in us and knew that we fully understood what is required in the creation of calendars for footballing giants. We combined all of this knowledge with our design expertise and we achieved a calendar that presented Wayne Rooney as the confident young footballing genius that he is. The overarching style we defined for the calendar was one of action and power to perfectly reflect his position as one of the most compelling and talented footballers in the world.