MSLT Sub-Brand Creation | Branding | Pixel8
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MSLT - Starters Orders branding

What did we do?

Sportcity in east Manchester is the largest concentration of sporting venues in Europe. It's home to Manchester City Football Club, Manchester Velodrome, the National Squash Centre, the 6,500 seat Manchester Regional Arena, English Institute of Sport, the Tennis Centre as well as a state-of-the-art gymnasium. It's a genuinely world-class sporting location. The sporty Pixel's (and there are a few of us!) were chomping at the bit to get involved with such a brilliant resource that is open to the community, alongside elite, world-class athletes.

We started at the beginning - with a name. We confirmed exactly what the premise of the new cafe was to be we and out our thinking caps on. We gave the client a list of possible names, explaining the thinking behind each. We provided a selection of logo designs tied in with colour options and supporting strap lines. These were narrowed down and amended until the final logo was selected. From this point we developed and produced every element of collateral that appeared in the cafe.

We created point of sale graphics, behind the counter menus, table menus, uniforms, napkins, mugs - the whole shebang.

What did we achieve?

MSLT wanted to completely rebrand the cafe at Sportcity, they wanted a whole new look with a completely separate identity to MSLT itself. Which is exactly what we delivered.

The cafe is situated at the entrance to Sportcity and is immediately visible, with a high footfall. It's the first branded area that visitors come to and we fully understood how important it was to provide an attractive, enticing and eye-catching brand.

The signage was all designed to be easy to read and completely visible. The collateral is consistent and engaging, the logo is striking and modern. We gave the space an identity that is welcoming, modern and functional. 

What did our client say?

"Everyone at Pixel8, played an integral part in the development stages of our starters orders identity, providing invaluable support, knowledge and a professional attitude at every step of the way, responding to challenges in a transparent manner, on time, on brief and in budget."

Shaun Brennan,
Commercial Manager, Manchester Sport and Leisure Trust


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