Bargain Crazy email marketing
What did we do?
Bargain Crazy was previously known as Littlewoods Clearance and Littlewoods approached us primarily as they felt that the brand identity could be more contemporary and relevant to the target market. Alongside the logo, strapline, website and brand guide we looked at creating a suite of email marketing templates to roll out the brand efficiently and consistently.
We designed a striking, clean email template that can be amended by the Bargain Crazy team by simply uploading required imagery and text.
We demonstrated how an email featuring menswear, womenswear, childrenswear and home goods would appear to the recipient. We used the three image rule set out in the brand guide so that going forward the Bargain Crazy user can’t make a mistake when sending out any email communication. The correct text font in the right size and colour can’t be amended, this allows for consistency (that word again!) and the continued confirmation of the brand in the customers mind.
What did we achieve?
Email marketing is a brilliant tool for the provision of information and for keeping the client relationship alive. Their purpose is to connect the brand with customers, to reach out and keep in contact. Their effectiveness can be measured so they’re an incredibly useful element of the marketing arsenal for companies who need to illustrate the actual effectiveness of their marketing activity.
Bargain Crazy are now in a position where all of their email communication is now in exactly the same vein as their website, both are working perfectly together in harmony. The brand is carried in a uniform way through every element of collateral from logo through to email.
There are other elements to our Bargain Crazy brand development adventure, see the other pages for loads more info.