Arts Council England infographic
What we did?
The National portfolio 3 year funding programme is one of the Arts Council’s biggest announcements and it can be both complex and contentious to convey to the many stakeholders and public interest.
The Arts Council approached us to assist them with creating a range of digital design collateral to simply and effectively communicating the complex process and how the decisions around funding were made. Collateral includes a number of infographics with bespoke illustrations, explanatory graphics and digital collateral including web call outs and banners.
The brief was to create eye catching and engaging design solutions, balanced with the need to handle a potentially contentious subject sensitively and portray the organisation as professional and understanding.
We have successfully achieved this through the use of iconography and simple illustration to convey messages simply and effectively, avoiding clichéd icons/images and using a clean layout for ease of understanding.Pixel8: Royal Exchange Season Brochure Many graphic devices were employed to ensure where information was displayed simply, and that content was always engaging with a clear hierarchy throughout each piece.
What we achieved
Dealing with confidential information which changed right up until the go live date, required a highly collaborative approach. Thanks to our agency processes and strong Client relationships, we were able to be reactive and flexible, managing multiple stakeholders and facilitating amends at the last minute.
By working as a true partnership we were able to make quick decisions, drive change and challenge each other suggestions to create the best possible work. All pieces went up on time and in the right format, providing a cohesive visual across the site and social media, and helping a huge volume of website users get the information they required in the quickest way possible.
Internal and external feedback on the collateral was overwhelmingly positive: highlighting the difference in quality this time around compared to the same announcement three years ago. The Arts Council’s key social channels saw an increase in engagement of 750% on the day of the announcement and in the days after, due to the accessibility of the content and a strategic social media plan surrounding the announcement.