Greenwich Leisure - Brandit
Greenwich Leisure Limited is the UK’s largest leisure charitable social enterprise - employing over 6,500 employees, managing over 130 leisure sports and leisure facilities, and enjoying over 38,000,000 visits by members of the public every year.
When Greenwich Leisure approached pixel8, however, the organisation required a solution to the problem of producing brand collateral across these multiple regional facilities. It was too easy for Greenwich Leisure’s artwork to be inconsistent. And it was quickly becoming difficult to manage all these assets in an accessible and secure way.
So pixel8 delivered a solution. Brandit, our state of the art brand asset management software, was used to simplify and streamline Greenwich Leisure’s marketing collateral procedure.
Greenwich Leisure - Pixel8’s results
Thanks to the strategy we put in place, Greenwich Leisure now has access to a secure central server that is available across all of its 130 centres.
We created over 250 templates - all of which have editable fields (e.g. address, specific text, or imagery) that give allocated GLL staff complete control of their brand marketing collateral, with guaranteed consistency.
The required elements are locked down and therefore the appropriate logo, font, imagery and colour palette can never be wrong or inappropriate. All the GLL employee has to do is simply select their desired template, add in their specific details, and send the piece to their chosen printer.
Brandit means that any user can create documents in a matter of seconds. Quicker, more intuitive, and simpler for Greenwich Leisure than ever before.