MSLT clothing and uniforms
What did we do?
Before our involvement with MSLT there was no requirement for the staff in each centre to wear a particular uniform. We understood the requirements of each group of employees that were to wear a uniform. We had to understand the day-to-day activities of maintenance workers, receptionists, personal trainers and lifeguards. We then decided on the garments needed for each worker and set about sourcing items according to the approved budget. Shopping? Lovely!
We then amended the logo to fit each item, and created artwork appropriate for each employees position and item of clothing. We embroidered and screen printed the artwork onto every item included in the MSLT uniform; formal shirts, maintenance worker trousers, polo shirts, name badges, outdoor coats, shorts, tracksuits and t-shirts. All of which guaratees head-to-toe brand consistency across all members of staff and truely represent Manchester Sport and Leisure Trust professionalism.
What did we achieve?
The new MSLT uniforms helped to create the best possible first impression. We had created a spanking new brand for the Trust and wanted to ensure that the identity was carried right through the chain, all the way to the employees in the individual locations.
Beside any other reason, we wanted to make sure that the staff simply looked good! In comfortable, stylish clothes that were easy to look after. It's not rocket science, but it is important.
We wanted them to look and feel god in the workplace and empowered to feel part of a team. Encouraging a real sense of unity.
When employees are wearing a uniform it can provoke a more recognition of their actions and behaviour and how they may reflect on the company they work for. They also prevent anyone from turning up for work wearing inappropriate clothing.
But, apart from the psycho-babble, they also make it much easier to identify members of staff. In a gym for example, people need to know who they can turn to for help and advice. They appear more professional and on brand, a standard uniform across multiple sites creates brand consistency (our favourite term). A standard corporate image. The MSLT staff now represent the brand on a personal level, they are walking billboards of the brand.
A bad uniform can make your employees miserable, after all no-one wants to be reminded of their bad school uniform, ever.