Radisson Digital Asset Management | DAM | Pixel8
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Multi award winning - Radisson brandit

 

Retaining consistency across artwork and marketing collateral is notoriously difficult for hotel chains, due in part to their very nature, which is inherently their presence in multiple locations.

The folks at Radisson were creating artwork to fulfill various marketing requirements in a non-uniform fashion for each hotel, cementing a confused brand image in the process. Radisson were aware of our reputation for providing solutions for large hotel chains based in the USA and approached us harboring this issue of inconsistency.

So, we developed Brandit and provided them with a bespoke online solution for their artwork branding requirements throughout the USA. We took their artwork templates and uploaded them to the Brandit central server, we locked down the elements that should never, ever be changed and provided editable fields for personalised text.  Brandit allows for the templates to be saved for further amends or for sharing with colleagues or any external printer of choice. A one stop branding shop!

 

Hotel Radisson - Pixel8's Results 

 

The irregular appearance of any brand element is always to the detriment of any brand identity. Consistency is the defining key to retaining a brands image and reputation and we succeeded in providing Radisson with a simple method for brand consistency that is guaranteed for every piece of artwork, no matter what the location.

The Radisson logo can never be amended (unless that is the official intention!) and the fonts and colour palette cannot be changed. Radisson can select the elements they want to retain permanently and the elements that stakeholders are able to amend. Now, no piece of Radisson artwork, no matter where it is created, is ever off-brand.

The ability to personalise the text allows for each hotel to produce artwork that is specific to them, without falling foul of the brand guidelines. We provided online access to a straightforward and personalised brand implementation toolkit and we’re very proud of its ongoing success.

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