Hotel Indigo brandit portal
What did we do?
Multi-national brands often find that the global production of consistent collateral that always adheres to brand guidelines is a massive challenge. Marketing collateral has to represent the brand in a uniform fashion, every time and in every location, in multiple languages.
Our Brandit™ implementation toolkit provides Hotel Indigo with an online platform software solution to this common problem.
For Hotel Indigo we created over 100 complete and editable collateral artwork files and uploaded them to a central location known as Brandit™. This brand implementatio toolkit enables any authorised user to personalise the required artwork according, for example, to location or nationality. Brandit™ for Hotel Indigo speeds up the global implementation of on-brand collateral and guarantees consistency.
Very significantly, it has the ability to lock down key brand elements of the artwork such as: logo positioning, colour, font and images so that they remain on brand whilst also being completely editable. Pretty smart eh?!
The Hotel Indigo Brandit™ process is now simple and always, (always!) achieves global brand consistency. Winner!
What did we achieve?
Hotel Indigo employees of all levels are required to create branding collateral across the world. This collateral is produced in multiple languages and in multiple locations.
We make no bones about it, creating globally consistent branding collateral is very difficult and very costly. Monitoring the output is difficult and therefore retaining uniformity (which cements and popularises a brand) is extremely challenging - to say the least!
We have ensured that each and every Hotel Indigo employee no longer has the time-consuming need for basic creative approval. Users can create artwork that is on-brand every time, which means that every element is always, unfailingly consistent.
All existing and personalised Hotel Indigo marketing communication is now stored within Brandit™, there is one central location that can be accessed by any authorised employee worldwide.
To cut a long story short, this equates to massively improved cost-effectiveness and money saving. A far, far superior and quicker decision-making process between managed and franchised hotels is now in place. Hence, everyone involved can sleep soundly at night knowing that everything is taken care of.