Woodhouse brand style
What did we do?
And so began the challenge of revitalising the Woodhouse brand. We looked at their mainstream competitors to assess what they were doing, how they did it and how that was relevant to Woodhouse. Our early suspicions were well founded – none of them were just selling clothes, so to speak. They were selling a lifestyle, and a reason to believe, and this was all being conveyed through cool, muted colours, informal tone of voice and super stylish imagery.
It was our job to make sure Woodhouse stepped away from ‘just’ selling clothes and started to engage with their customers, encouraging them to be part of an aspirational, fashion-led lifestyle brand that was more exciting than the competition.
By introducing a neutral warm colour palette of earthy, masculine tones we enabled the brand to stand tall against a competitive landscape of cold muted greys. Introducing this palette across the brands many touch points added a level of warmth and personality that other brands lack. Combine this with a modern yet timeless use of typography and design, a refocused use of product photography, the introduction of comforting wood textures and a tone of voice that truly opens a conversation with the customer, you have a brand that starts to live and breathe with real personality.
What did we achieve?
Everything we set out to achieve and more, really. A brand presence that looks fantastic across its many customer touch points, from printed materials, email marketing templates right through to web. A brand that genuinely engages with its customers in a way that inspires them and keeps them looking great.
The brand now enjoys a new level of buy-in from both internal staff and customers, plus a record increase in new customers through our fantastic email marketing programme.
The Woodhouse brand now benefits from an overall look and feel that provides a platform to create consistent communications, regardless of media channel, in a very natural, warm and stylish way.
With regards to operations, the refocusing of how product imagery is used has allowed for a quicker and more decisive approach to product promotions, saving the customers from some real fashion horror stories. Woodhouse is officially open for business!