ENW Switched On sub-branding
What did we do?
Considering its considerable size and compared to consumer-facing energy suppliers like Eon, EDF Energy and Npower, Electricity North West flies quietly under the radar of many people. Working alongside these guys meant that we had to do more than just demonstrate our creative talents. We had to deliver a new brand that would not only raise the company profile among the local North West communities, but engage stakeholders and provide a confident, appealing face for the business.
This was certainly a challenge for us all, but having already established the pop-up brand style and having designed the website, the ‘Switched On’ logo was the final piece of the Jigsaw for us. We were very keen to engage stakeholders through the website, and provide them with the ability to provide feedback through the ‘have your say’ section of the site. This was also a really important part for us, as it enabled Electricity North West to understand the customers past, present and future energy requirements, thus enabling them to provide a better service whilst moving towards a low carbon economy.
What did we achieve?
Electricity North West knew that we had the branding expertise that was required and after a few late nights and a few pots of coffee, we finally presented the winning ‘Switched On’ brand logo. We knew then that we had the final piece of the pop-up world. The logo worked beautifully within the pop up branded world with its clean speech bubble design style. It was both appealing and customer facing meaning that the stakeholders could really connect with the logo and the new brand and that we could have some serious creative fun with it.
Hey presto, once we combined the winning pop-up formula and the new ‘Switched On’ brand, we were also able to add that little bit of online brand knowledge to their web space. We transformed the paper pop-up world in to a unique digital experience that enabled all stakeholders to provide feedback online via a simple questionnaire about their future energy requirements and business challenges.