MSLT Logo & Branding Creation | Branding | Pixel8
Get in touch

You are here

MSLT logo & brand creation

What did we do?

We were initially approached by Manchester Sport and Leisure Trust (MSLT) to create a fresh, dynamic corporate identity. This was to include the delivery of a new website incorporating a completely revamped style and a bespoke on-going e-marketing campaign.

We produced ideas for a new strapline to clarify that the 19 sites are always to appeal to everyone from the young to the old and to those with little or no athletic experience to those who are Olympic and world champions. MSLT has the facilities to cater for everyone and we had to illustrate all of this in five little words or less. ‘From grassroots to greatness’ sums up the spectrum of available facilities and the breadth of customer appeal. MSLT were chuffed to bits with their new strapline.

Next we designed a superb new logo inspired by the buildings themselves incorporating the curve of a stadium, we used sweeping olympian colours and a contemporary typeface to appeal to all of the residents of Manchester (and beyond).

What did we achieve?

Our first step in working alongside MSLT was to confirm their aspirations and requirements, to define where they wanted their brand to sit and to whom it was to appeal. We took the time and made the effort to really get to the heart of what they needed and wanted. We achieved a relevant, modern brand that continues to succeed across each individual element of the brand, tying them together consistently. The logo, strapline, colour palette and typeface all work hard for MSLT across all forms of collateral, clothing and signage.

We considered how each component worked in alignment with all the others to complement the brand and its strapline and implemented appropriate design accordingly.

For example, the logo is provided in both a deluxe tonal gradient version for stationary and more corporate items (e.g presentation folders) and we also created a flat version for general use and signage. We achieved consistent representation of the MSLT brand all over our beloved city.

What did the client say?

"I trusted Pixel8 implicitly with the development of our brand and how this can work across numerous creative platforms and communication channels. They understand our business completely and continue to adapt to the many challenges we face, whilst still being in a position to offer new and innovative ideas when required".

Shaun Brennan,
Commercial Manager, Manchester Sport and Leisure Trust

our blog...

The traditional, client model is now history
We are all familiar with the formula… The client creates a brief.The client passes the brief to the agency. The agency responds to the...
Taking ownership of results is key to success!
Too many times, agencies are asked and accept the task of working to a vague and formulaic brief. It’s a traditional method for creating an...
Brand Management just got a whole lot easier!
It’s every brand manager’s worst nightmare – having insufficient resources to control a brand only results in a wider audience creating off...
Holiday Lodges Provide A Credible Alternative To Traditional Buy To Let
Whilst bricks and mortar used to be the obvious choice when considering a second home, a mix of punitive tax changes, together with the...

get in touch...

If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.