ENW mascot & character creation
What did we do?
We looked (in our usual in-depth way) at the Electricity North West brand as it was and considered where it wanted and needed to go. We realised quickly that character design and creation would become important for the on-going development of the ENW brand. In order to reach out to children and adults, the style of the character had to be inventive and memorable, something to reflect the friendly, welcoming nature of all that is Electricity North West (and Pixel8!).
So, we got our finest folk in a creative scrum (known internally as ‘the big crumb’) and we threw a heap of ideas around. After a good creative walloping, all sorts of wonderful ideas we're place on the table, and our friend ‘Edison’ was born. We named the little fella ‘Edison’ after Thomas Edison, the creator of the light bulb and we developed him into a family - all of which live a very happy energy saving life, and he certainly makes a lovely mascot for application across all ENW marketing collateral.
What did we achieve?
The energy saving light bulb Edison concept provided us with the perfect platform to deliver a whole family of light bulb characters that really appeal to the multitude of ENW stakeholders. We easily integrated Edison into our established Switch On ‘pop-up world’.
The Edison collection of characters are a really friendly bunch and have a real humanized appeal, they provide the customer with a reason to believe and give us the ability to be creative in this exciting energy sector.
We created and produced a life sized ‘Edison’ mascot and with his light up energy bulb head and his sparkling silver and shiny blue costume, he’s simply adorable. He certainly lights up a lot of people lives while he’s on his travels across the North West. As mascots go, we created a belter with Edison. School kids love him, which is not only great for Electricity North West, but also great for all of us, being that part of our energy challenge is to educate the next generation about the demands on power that we’re all going to face over the next 30 years.