Hotel Indigo brand guidelines
What did we do?
We created brand guidelines from scratch. They needed to be concise, clear and enable the consistent execution of collateral internationally, without creating brand confusion due to complex implementation.
We developed, designed and produced printed and bound copies which embodied the shiny, new brand personality. Split into separate, digital sections for quick download from InterContinental Hotels (IHG's) central resource library.
Essentially, the guidelines were designed to ensure that Hotel Indigo is represented in the best possible light worldwide.
What did we achieve?
The guidelines ensure that all brand collateral is coherent, on-brand and consistent from piece to piece. They ensure that designers the world over can simply and effectively roll out the Hotel Indigo identity, encouraging artistic license and at the same time providing parameters for consistency of approach.
The guidelines provide each and every member of staff with the ability to always capture the essence of the brand.
What did the client say...
“Once I showed Pixel8’s proposal to the Atlanta-based senior management team, I had no trouble convincing them that Pixel8 would deliver the highest calibre of work. The way that they translated the brand values and personality into operational guidelines and marketing communications was absolutely fantastic.”
Director of Brand Management Global and Upscale Brands, InterContinental Hotels Group