Bargain Crazy brand guidelines
What did we do?
We created rules for typeface, colour, imagery and fonts and put our arms around them to bring them together in a big Bargain Crazy/Pixel8 hug. The brand guide itself is a beautiful, hardback 16 page book and its job is to illustrate and advise. The rules are laid out clearly and intuitively, so absorbing the essential information is easy.
It provides details on exact logo size, the colour palette (including the background tints), font and the exact angle at which they need to be portrayed. It also advises on the precise size requirements of the strapline and it’s colour palette, background tint, font and angle.
In-depth colour information relating to Pantone, CMYK, and RGB for primary and secondary palettes is outlined in a table, making the information easy to understand.
Then there is all the information required for digital print. It was decided that Bargain Crazy are to use three weights of font, each with a specific role to play to maintain a consistent brand message.
All posters used within the business have to be uniform, so the guide includes rules that must be adhered to. For example when creating posters the top black section must contain the seasonal message at a specific angle and in a particular font, colour and weight. There was all of the above and then all rules that also relate to online banners, point of sale and window graphics. Basically, the Brand Guide covers all of the lovely elements that make up each piece of Bargain Crazy’s marketing collateral.
What did we achieve?
We achieved uniformity and consistency (our great friends!). We created a bound set of eye-catching brand guidelines and design rules that are genuinely appealing and tactile.
They incorporate diagrams of everything to explain precisely how all elements of the brand should look so that there is no opportunity for confusion whatsoever.
The brand guide provided a measurable solution. Their creation and delivery meant that Bargain Crazy was in an improved position to be unleashed afresh on exactly the right footing.