Manchester United Brand Guidelines | Branding | Pixel8
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Manchester United Soccer Schools style guide

What did we do?

Manchester United Soccer Schools (MUSS) run a mix of residential and roadshow courses for passionate, football crazy kids and youths aged 8-16 who want learn to ‘Play the United Way’ with the world best coaches in the current game.

MUSS approached Pixel8 to create a short and snappy set of brand guidelines that would act as a handy reference guide for everyone involved in their marketing activity, covering assets such as imagery, headline copy and graphic elements for their year-round campaigns.

They were looking for a punchy document that got straight to the point with no jargon or marketing waffle. It had to hold the users interest and also look great on the shelf, in the boardroom or even in the kitbag.

Our history of working with Manchester United and MUSS, made us the obvious and trusted choice when it came to selecting an agency. They were confident that we knew everything there is to know about Manchester United, having accumulated more than 15 years experience working for them and with them and they knew we would produce get the job done.

What did we achieve?

First, we collated all their marketing assets in a way that would be easy to manage and understand for everyone involved in MUSS.

Once everything had been catalogued and clearly labeled, we let our design creative’s crack on with what they do best, we produced and wrote a clear, concise and rather gorgeous set of brand guidelines, which gave the end user an insight into who Manchester United Soccer Schools, whilst delivering a set of brand guidelines that clearly defined the MUSS brand and gave all staff even more reason to believe in the football club and truly understand the importance of the Manchester United global brand.

By articulating the MUSS brand and putting all their assets into one place we helped them achieve a new level of control and pride in their brand. The guidelines put everyone on the same page and gave MUSS the tools they needed to ensure their brand was consistently promoted. Most importantly, it meant they could carry on with the job of coaching and inspiring young people to develop into the football stars of the future. 

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