Manchester United Premier Cup style guide
What did we do?
The world’s largest under 15s football tournament is the joint brainchild of sporting giants Nike and Manchester United and is appropriately named the ‘Manchester United Premier Cup’.
With over 9000 world teams battling it out for just 20 final places and the chance to play at Old Trafford’s hallowed turf in the grand final. It is the perfect showcase platform for the world’s brightest young talent to shine. And for ourselves, it was a huge opportunity and real honour to be given the chance to create the tournament’s brand style.
Our challenge was to be able to stylize everything from coach signage, event programs, t-shirts digital pitch boards right through to the event HQ. For the design style to be successful, it was important to build a visual theme that was flexible, visually engaging and most importantly in tune with the kids of the world.
The event style guide was created as a brand toolkit for all key branded elements. From key player imagery, Nike tournament footballs through to the core Old Trafford illustration, the brand toolkit provided a detailed graphic overview for all stakeholders and suppliers of the global event. The graphic brand assets were used across all large format signage and on the official MUPC2010 website to great effect.
What did we achieve?
As a brand style in its own right, we certainly smashed it out of the ground. Kids from all over the world were visually inspired by the towering video game style graphics of Wayne Rooney striking a Nike football. We also the added a touch of 80’s retro a’ la Tron laser beam light cycles, across the artwork and in doing so, we were able to deliver an event program that became a treasured and cool keepsakes. It was important for us to build a visual playground that inspired coaches, kids and volunteers for the entire month of the event.
Agencies from around the world found the brand guide and graphic toolkit to be a very user-friendly document. The simple flexible assets and guidelines helped all of those involved to generate collateral that was consistent in both quality and brand content.
We always find it’s one thing to scope, design and build an effective brand toolkit, but to be able to deliver concise global guidelines in a format that everyone understands, is true testament to the whole team and truly demonstrates the importance of being able to be a team player.