Novus brand guidelines
What did we do?
Once the lovely new Novus Property Services brand logo had been created, we provided the team with two things to assist them in the successful implementation of the new brand across the business amongst employees, suppliers and stakeholders. Firstly, we created a set of brand guidelines for internal use, these are essentially top line guidelines that outline the new logo, typefaces, colour palettes, tone of voice and general design style. They were designed to provide employees with easy access to all the information on how the new brand should be implemented across all platforms.
Secondly, we devised a supporting piece of internal communication called ‘The Novus Way’ which presents the Novus Property Solutions mission statement, vision and how the newly branded business will move forward. The Novus Way goes hand in hand with the brand guidelines, one illustrates how to execute the brand and the other illustrates why it’s so important to get it right.
What did we achieve?
The brand guidelines exist as a tool to help every Novus employee to communicate the new brand correctly. They help to keep the brand visibly consistent in the midst of a climate of rapid change. They help avoid confusion or inconsistency as to colour or typefaces, everyone can reach for the guidelines and be provided with all the information they need for presenting the brand. The Novus Way illustrates the reasons to believe in the new brand to everyone involved with Novus, helping everyone to understand the reasons why there has been a brand refresh and to rally the troops. All internal stakeholders need to be on board in order for the new brand to succeed and Novus employees possess an understanding, excitement and feeling of inclusion into the new brand, which is crucial for its success.
The Novus Way is an inspirational document written and designed to provide clarity.
It was brilliantly received, upon reading everyone felt included in the family values of the brand, secure that the future is bright and positive about entering a new era of success.