Investors In People brand guide
What did we do?
Having won the hotly contested pitch, we had provided Investors in People (IIP) with a refreshed range of brand collateral with improved structure and definition. All of which looked marvellous when the finishing touches were applied by us but we had to consider everyone else who will come into contact with the brand. How would they know what to do when creating their own pieces of collateral? How would they learn how to apply it in their day-to-day work? The answer to these questions lies in our creation of a specific set of clear brand guidelines.
We took time to thoroughly understand the IIP brand, its heritage, what has made it so incredibly successful and well recognised and their plans for the future. We learned exactly how the logo and brand elements should be positioned and illustrated and passed on this information via an inviting, concise and inspiring piece of work that provides guidance and allows no room for confusion.
What did we achieve?
Brand guidelines are an indispensable source of information. They’re the ‘go-to’ document that each and every employee can reach for and feel confident in trusting whenever they need to address any branding issues. We achieved a comprehensive set of guidelines that staff can refer to when they are creating all sorts of artwork; including corporate stationary, posters, leaflets, exhibition banners and newsletters, basically the whole shebang. A slapdash approach to the application of a brand logo, typeface and colour palette across any collateral is an absolute no-no. These elements equate to identity and consistency which keep the brand in the minds of potential customers. It has to look exactly the same and appear in identical places on marketing collateral every time, without fail.
Investors in People are now the purveyors of a set of guidelines that are straightforward, self-explanatory and effective. They eliminate confusion and inspire all those who use them to portray the brand consistently at every touch point.