2ergo brand development
What did we do?
2ergo approached us to ask for our help in refreshing and developing their brand. Cleverly, they had recognised that their brand identity could do with some Pixel8 polish and we were more than happy to roll up our sleeves and get stuck in!
We always prioritise time to fully research and understand the brands that we work with, so we got to grips with their brand, their market, where they stood in that market and all of their hopes and aspirations. Quickly we realised that the 2ergo logo was absolutely perfect as it was, to amend it would have been unnecessary, we just needed to reconsider the remaining elements in order to reposition the brand.
We created a striking new colour palette to run throughout the brands presence on every platform. We designed icons and devised a consistent approach to the design of every piece of collateral, together we moved the brand forward with appropriate style and streamlined image.
What did we achieve?
2ergo are a successful organisation, with growth on the agenda. We recognised this straightaway, but even companies that are succeeding need to periodically consider their brand positioning. We helped 2ergo to do this and subsequently breathed fresh new Pixel8 life into their brand. It can be difficult to make a digital based business appear innovative across printed collateral, so we designed the suite of icons to harness the brand and make it live across all media. Their use is an accessible, straightforward way of translating the brand from online to print. Through our creative we provided clear differentiation across all of the products offered by 2ergo and the sectors in which they operate.
The zinged up colour palette coupled with a new overall design and humanised photography style carried the brand across web, mobile and print. The new consistent creative across every single piece of collateral provided a new brand style that strengthened interest amongst customers and staff, encouraging them to invest fully in the brand.