The first thing that our SEO consultants do is explain Search Engine Optimisation to your company in layman’s terms. When your senior management has an understanding of what Search Engine Optimisation is and what SEO is not, you’ll be in a much better position to start generating revenues from the natural (organic) search engine results pages.

There are very few silver bullets in SEO, optimising a website is hard work and it’s time consuming because your website has to earn its way to the top of Google. There are some quick win SEO strategies and good natural search engine results can be achieved within a few weeks depending on your sector.

At Pixel8 SEO, one of our goals is for your website to be found on top of Google, Yahoo! and Bing for a long time. In order to achieve the best SEO results, we have to understand your business and what your company has to offer.

It’s a partnership that our SEO consultants develop with all our SEO clients. We can teach you how to engage your online target audience effectively, and we’ll show you how to write text for your website using the keywords and phrases that your target audience uses to find websites in your sector. If your company doesn’t have website copywriting resources, don’t panic, our SEO copywriting team can write the content for you. As website “content is king” our SEO consultants make sure that all the right keywords that we want your website to be found for in the search engines are included on your web pages.

With our extensive SEO skills and your business expertise, we move through our phased SEO approach, ensuring that all the SEO opportunities are maximised along the way.

If your company is ready to start working with SEO consultants that consistently deliver top results and ROI, call the Pixel8 SEO Agency in Manchester on 0161 228 6489 or on 0845 230 1336 or contact us by e-mail today.

More about SEO from Pixel8

Pixel8’s SEO services use a variety of proven best practice strategies to improve the volume and the quality of visitors to your website from the natural (organic) search engines results pages. The higher your website appears in these results, the more visitors your website will receive.

Our SEO consultants know how search engines work and what people search for. Whist all websites are different, optimising a website usually involves:

Improving the websites coding to remove any barriers to the search engines
Improve the usability of the website and the website customer experience
Editing web page content to include targeted keywords and phrases
Adding new web pages to target a wider variety of customers
Editing all of the web page tags
Achieve inbound links from respected websites, social media, blogs, web directories
Improving the calls to action
Increasing the quantity and quality of leads
Increasing the conversion ratio between website visitors and customers

The Pixel8 SEO Process

You’ve taken the first step by finding us on the search engines, so what’s next? Our Search Engine Optimisation process has been developed over the past 14 years of optimising websites.

In a nutshell, this is what the Pixel8 SEO process involves:

Stage 1 - Search Engine Optimisation (SEO) Analysis

Benchmarking

Before we start SEO, we need to understand where your website is in the search engines now, and where we want it to be in terms of keyword rankings.

Stage 2 - Optimising Your Website for Google

Can Google Index Your Entire Website?

OK, so we know where your website is now and where you want to be, but is your website getting fully indexed by Google and the other search engines? The next stage is to make it easy for Google to index all the pages on your website. Is the websites’ sitemap up to date, are there any broken links, are the on-page headings programmed and written to include the right keywords?

In this phase we build the platform for all our on-website Search Engine Optimisation work.

Stage 3 – Keyword Discovery

Our keyword research for SEO involves in-depth analysis of the keywords used by people searching for your products and services in Google, and of the keywords that are currently targeted by your competitors. As Google delivers more visitors than all other search engines combined, our initial SEO keyword research focuses on Google.

When the keyword research is virtually complete, we’ll present you a variety of keywords that our SEO specialists believe that your website should target.

Stage 4 – Content is King

Is Your Website’s Text Relevant for Your Targeted Keywords?

Now that we know what the keywords are to use on your website, we begin to make the website more relevant to the search engines for your targeted keywords.

Google wants to be sure that it’s ranking the most relevant sites and so our aim is to make your website more relevant than that of your competitors. We “SEO” edit your existing website content using keywords, phrases and internal links within your website. To ensure that your website is seen as the most relevant we also create links from reputable websites, social media websites, blogs, online press releases, web directories and industry related websites.

For example, a web design company with links from reputable web directories such as the DMOZ, Yahoo! and industry specific websites such as the UK Web Design Association will be seen as more relevant to Google than 100’s of links from spurious websites.

Stage 5

We’re Driving Traffic, but Are We Driving the Right Visitors?

Our SEO consultants work closely with you to understand your business model and how we can maximise your return on investment (ROI). We need to know which keywords are making the most difference, and the keywords that are converting your websites visitors into customers.

We also learn from any customer feedback, enhancing your online reputation by positively writing about any concerns that customers may have. Our online press release service also helps with any online brand reputation issues. Our internet based press releases usually get into Google News in less than 10 minutes and can be very effective in getting news into the public domain quickly, driving traffic to your website via syndicated news websites and external links into your web pages.

Search Engine Optimisation (SEO)