SEO Copywriting Tips from the Pixel8 SEO Agency in Manchester

One of the best SEO copywriting tips is to follow the golden rule of writing for the web:

Write for people and not for search engines because search engines don’t buy your products or services, people do!

SEO copywriting should be a blend of well written text that includes the keywords and phrases that you have selected for each of the products or services that your company wants to sell.

Your websites’ home page should include the complete list of all your products and services. Ideally each product or service (or groups of products) should have its own web page that targets one primary keyword phrase.

The first stage of SEO copywriting is to understand which keywords and phrases that you want your web pages to be found for in Google and the other search engines. This analysis is conducted within our Search Engine Optimisation (SEO) keyword research process. Once we define the initial list of keywords and phrases to target, we can begin the SEO copywriting process of either editing your existing web pages or copywriting new pages for your website.

KISS = Keep It Simple Stupid!

The secret, and it’s really simple, is to understand what your keywords are and then use these to help describe what your company does or what you are selling. SEO copywriting is not about stuffing your web pages full of keywords. It’s about allowing people to find your web pages by using some of the most commonly used key words and phrases that are related to your products and services.

SEO Copywriting Factors:

How many words should you use on your web pages?

A short web page of well written and focused content usually has a much higher conversion ratio than a long web page. A minimum of 400 words and a maximum of 1,000 words will usually do the trick for most web pages. When you need to use more than one page, give people the option to find out more by adding keyword links within your text that lead to the additional pages.

For example, at Pixel8 our graphic design team designs websites, blogs, logos, brochures etc. As many companies come to us for rebranding, it’s appropriate to offer people a link to logo design on our web design page because rebranding a company usually means designing a new logo as well as a new website.

Internal Web Page Links

It’s important to know that Google ranks your pages based partly on their link popularity. So we analyse your website and then recommend in-bound links into your web pages (from other websites, press releases, social media sites, blogs and credible web directories) within our SEO process, but keyword links from within your website to relevant products and services also help your pages to rank well in Google. This is part of our natural / organic link building process that’s essential to SEO copywriting. Basically, the more relevant-content keyword links going into your web pages increases Google’s perception of the importance of your page.

Writing Web Page Title Tags

Web page Title Tags are crucial because they tell people and search engines what each web page is about. Make sure that all your Title Tags (and Meta Description Tags) have unique content and that they include the keywords and phrases that you want each page to be found for.

More SEO Copywriting Tips

Always put the primary keyword search term in the on-page (H1 Tag) heading tag
Always include plurals of your keywords i.e. SEO company, SEO companies
Vary the use of keyword phrases. For example, SEO Copywriting Service in Manchester is good to use when targeting the phrase SEO Copywriting
Create keyword specific pages optimised for the keywords that you want to be found for.
Get straight to the point of what your company can do for your customers. Don’t waffle about how long your company has been is business for because people don’t care! People visiting your website want information, help or they want to buy something. Above all people want good service – so give it to them and be quick about it!
It’s essential that the content on your web pages is relevant to the keywords that you are targeting, because you’ve only got a few seconds to grab a visitor’s attention.

What Not To Do in SEO Copywriting

Keyword content stuffing – Google got wise to this a very long time ago so repeating your keywords to increase its density puts you at risk of losing your Google ranking altogether.
Stuffing titles with too many keywords – again a common mistake – just don’t do it.
Using Alt tags to increase the number of keywords – Alt tags are the descriptions that appear when your mouse roles over images. These exist to help the visually impaired who can’t see the image, so they need to only describe the image, they are not places to spam the search engines.

At Pixel8, we have SEO specialists that can edit, write or rewrite your website text to include the keywords that you want your website to be found for in the search engines.

Call our SEO copywriters in Manchester today on 0161 228 6489 or 0845 230 1336, or you can write to us by e-mail.