search engine optimisation

What is SEO?

SEO or ‘Search Engine Optimisation’ is the practice of optimising a website to make it more important to search engines than those of its competitors. Google, along with other search engines, chooses what order it ranks websites based on a variety of factors. SEO is all about maximising a website’s use of those factors.

There are many factors that SEO aims to optimise. For example, on-page factors (such as on-page content) and off-page factors (such as link building.)

Why do I need SEO?

Nowadays, most people influence, reinforce or complete a purchase or spending decision with an online search. By understanding how these individuals are searching for your product or service online, we can utilise Search Engine Marketing to effectively target like-minded consumers, providing the opportunity to convert them into customers.

By ignoring SEO, you could be missing out on a huge number of online users, who should be finding your website without knowing your company name (i.e. by reaching your website based on a search for the type of products and services you sell.) This is known as search engine ranking positions (SERP). At pixel8 we work with you to improve your website by making our SEO input highly effective.

How can pixel8 help?

At pixel8 our experienced online marketing consultants will get to know your business and understand your objectives. We will develop an online marketing strategy to complement your overall marketing plan and spend time identifying your target audience and how they behave online. We will find out exactly what you want to achieve with your online presence and will help make that happen. We will analyse the competition, learning from their strengths and maximising opportunities arising from their weaknesses.

Our methods and strategies evolve with the market, algorithms and consumer trends, so we can make sure you are always ahead of the competition. As well as addressing your business needs and overall marketing strategy, we cover all aspects of SEO including:

• Keyword Research
• Website Analysis
• Web Analytics Analysis
• Competitor Analysis
• On-Page Optimisation
• Link Building
• Conversion Optimisation & Analysis