Pay per Click Advertising Services from Pixel8 in Manchester, UK

What is Pay per Click Advertising?

Pay per Click Advertising (PPC) is a method of advertising on the web where you only pay each time your ad is clicked on. In the case of major search engines such as Google, one would bid (enter what you’re prepared to pay for a keyword) and then, dependant on competition, this will determine your position within the sponsored advertising space. The sponsored links are usually those featured at the right hand of the search engine screen and sometimes at the top. The rest are natural/organic listings and featuring in these is considered within the Search Engine Optimisation (SEO) section.

Is Pay per Click Advertising Right For You?

In the short term, the key question is whether the cost per acquiring a customer through a Pay per Click campaign justifies the amount spent to convert that customer. Pay per Click advertising is almost instant, so we can get you up and running very quickly. Through Close monitoring of the campaign we can gain insights into the keywords and phrases that are most effective in converting browsers to visitors and ultimately new customers.

What are the Advantages of Integrating Pay per Click and SEO Campaigns?

Some larger companies do have a separate Pay per Click (PPC) and Search Engine Optimisation (SEO) agency, the reason being that the agencies are a lower cost in the respective fields or because they specialise in one or the other. The major disadvantage to having separate Pay per Click (PPC) and SEO agencies is that learnings from one channel cannot easily be translated to the other. Often, we will use Pay per Click as a way of understanding the usage of keywords and phrases prior targeting these through SEO. Obviously, the ideal is that each target word and phrase appears high up in the natural listings but this will never be the case and so Pay per Click can fill the gaps. Obviously Pay per Click advertising is immediate whereas SEO can take some time, so again Pay per Click advertising can be used until such a time that the specific keywords appear in the natural listings.

How Can Pixel8 Help?

By combining your Pay per Click campaign and Search Engine Optimisation strategy we can offer the best of both worlds. It enables us to learn very quickly, finding the keywords and phrases that convert the right traffic for you. We can set clear budgets for pay per click ensuring that we maximise your budget in the short term, whilst optimising your site for those keywords to ensure that, in the longer term, you appear in the natural listings. At this point, we can either switch the budget to other keywords and phrases or reduce the need for Pay per Click advertising altogether.

Why Pixel8?

At Pixel8 we offer an integrated web design, SEO and Pay per Click advertising service. This means that search marketing is considered throughout everything that we do. Great design is not great if you can’t be found through the search engines. By developing an online strategy, we can ensure that;

The web design reflects your brand aspirations
the website can be indexed (searched) effectively by the major search engines
the website is optimised for the target keywords and phrases
the right mix of Pay per Click and Search Engine Optimisation budget is adopted for the highest return on investment