What is PPC?
Pay Per Click advertising (PPC) is a form of search-based advertising in which search queries, activity or browser history trigger adverts. These adverts can appear as many times as required, but the vendor, or publisher of the advert, is only charged each time a user clicks on the advert.
It is a powerful form of advertising, if used properly, and is the single largest form of income for search engine giants Google.
Why do I need PPC?
PPC advertising allows a business to almost instantly attract traffic through search engines, setting a limit on spending, accurately controlling budget. It is organised by choosing which search terms need to appear and then by bidding to appear higher up in the results. It’s a very easy way of keeping tabs on spending for leads/sales/traffic.
A great by-product of PPC advertising is that businesses can monitor the activity of users who click on their adverts, determining if they purchase goods/convert/complete a goal. This helps give an idea of the ‘conversion rates’ of particular keywords, greatly benefiting the planning of an SEO campaign.
How can pixel8 help me with my PPC advertising?
At pixel8 our experienced online marketing professionals know exactly how to maximise ROI from a PPC advertising campaign. We can ensure that a campaign has maximum reach, but minimum spend, targeting the right audience with the best chance of converting traffic to sales or goals.
We can tailor a PPC campaign for whatever is required, whether it’s geographically-based (targeting users within a certain location anywhere in the world), or specific to mobile devices, directing users to a unique mobile site.
We never settle for second best, so we can run PPC campaigns to help us split-test different web pages, making sure the layout, message and tone have the best chance of converting visitors. We also provide a range of other online marketing services such as: